Net Promoter Score (NPS)
Measure loyalty and likelihood to recommend on a 0–10 scale.
Email survey software · UAE & GCC
Turn every email into a feedback opportunity
Send branded email surveys after purchases, service visits, bookings and customer milestones. Customers answer with one click, you measure NPS, CSAT and CES, and your team follows up automatically.
- One-click ratings
- Arabic & English
- NPS, CSAT & CES
- Automated follow-up
Email feedback journeys
Send the right email survey after the right customer moment
Use email surveys across the full customer lifecycle to track satisfaction, loyalty, effort and service quality. Select a journey to preview the email.
Ask about the product, ordering, delivery and the overall purchase experience.
Measure the experience after support, consultations, installations or service work.
Track loyalty and recommendation intent at scheduled relationship milestones.
Collect a quick satisfaction score right after a transaction or interaction.
Find out how easy it was to complete a task, request support or resolve an issue.
Gather feedback after appointments, events, property viewings, training or stays.
Measure clarity, confidence and satisfaction during a customer's first weeks.
Understand why customers drift away and uncover chances to win them back.
⚡ Trigger2 hours after delivery
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Questions & measurements
Collect fast scores and meaningful comments from email
Start with a single one-click question in the email, then invite customers to add more detail in a short follow-up survey.
Customer Satisfaction (CSAT)
Capture satisfaction immediately after an interaction.
Customer Effort Score (CES)
Find out whether an experience felt easy or difficult.
Star ratings
Offer quick one-click star ratings right inside the email.
Emoji ratings
Use friendly visual responses for short satisfaction questions.
Multiple choice
Understand the reasons behind a score.
Open comments
Invite customers to share what went well and what to improve.
Contact & custom fields
Collect optional details when a follow-up is needed.
From event to insight
Automate email feedback across the customer journey
Use customer events and timing rules to send relevant surveys automatically — and route every response to the team that can act on it.
01 · TRIGGER
Choose the customer moment
Start from an event such as a delivery, a completed service or a closed ticket.
02 · SEND
Deliver the invitation
Send a branded, personalised email with a one-click question.
03 · CAPTURE
Collect the response
Record the rating instantly and invite optional comments.
04 · ACT
Follow up intelligently
Alert teams to low scores and track trends over time.
Email automation & targeting
Control when email surveys are sent — and who receives them
Manage timing, audience segments and contact frequency so every survey arrives at the right moment and never feels like spam.
Event-based sending
Send surveys automatically when an order is delivered, a ticket closes or an appointment ends.
Scheduled surveys
Run recurring relationship NPS or quarterly satisfaction campaigns on a schedule.
Customer segmentation
Target surveys by customer type, service, branch, language or lifecycle stage.
Delay rules
Wait the right amount of time after an event so the experience is complete.
Reminder workflows
Send one polite reminder to customers who have not yet responded.
Frequency controls
Limit how often each customer is surveyed to avoid survey fatigue.
Email survey automationPost-service feedback
Active - TriggerService status is marked
Completed - Wait2 hours
- SendBranded CSAT email with one-click rating
- If no responseSend 1 reminder after 48 hours
- If score is 2 or lowerAlert the service team
Frequency cap: 1 survey per customer every 14 days
Complete email survey toolkit
Everything you need to run professional customer feedback emails
Built for customer experience, marketing, service, operations and multi-location teams — with every response flowing into the same Zapio Survey dashboards.
Branded email invitations
Match your logo, colours and tone of voice.
One-click ratings
Customers answer straight from the email before opening the full survey.
Arabic & English
Multilingual email journeys for UAE and GCC customers.
Personalised invitations
Add the customer's name, service, branch or order details.
Conditional logic
Show follow-up questions based on earlier answers.
Low-score alerts
Notify the right team when a customer reports a poor experience.
Dashboards & trends
Track response volume, scores and comments over time.
Multi-location reporting
Compare results across branches, departments and teams.
Tags & categories
Organise feedback by campaign, issue or customer segment.
API & integrations ready
Trigger surveys from your CRM, booking or support systems.
Export & reporting
Share structured reports and export responses.
Role-based access
Control who can manage campaigns and view results.
Email survey performanceThis month
Example dataPost-service CSAT0/5326 responses
Relationship NPS0Quarterly campaign
Support CES0%Ticket closure surveys
Low-score alerts0Routed to teams
CSAT trend · last 8 weeks▲ improving
Analytics & reporting
Understand how every email feedback journey performs
Monitor both the customer experience and the survey itself, so you can improve questions, timing and follow-up over time.
Response trends by campaign and period
See how response volume and scores change over time.
NPS, CSAT, CES and rating dashboards
Track every customer experience metric in one place.
Comparison by branch, service and segment
Spot where experiences are strongest and where to improve.
Open-comment review and categorisation
Group comments into themes to understand the “why”.
Campaign and follow-up analysis
Check which journeys, timings and reminders perform best.
Privacy-aware email feedback
Send relevant surveys with responsible customer data practices
Respect customer consent and preferences, collect only what you need and align email feedback with your organisation's compliance requirements.
Purpose-driven sending
Survey customers about experiences they actually had, with clear reasons for every email.
Minimal data collection
Ask only what you need to improve; contact fields stay optional.
Controlled access
Role-based permissions keep responses visible only to the right teams.
Operational review
Align consent, unsubscribe preferences and data retention with your own compliance requirements.
Email survey use cases in the UAE
Built for customer journeys across industries
Email surveys work wherever the customer experience continues after a transaction, booking or visit.
Email surveys for healthcare & clinics
Send post-visit patient satisfaction and appointment feedback surveys automatically.
Email surveys for restaurants & hospitality
Collect guest feedback after dining, hotel stays, events and loyalty interactions.
Email surveys for retail & e-commerce
Ask about the purchase, delivery, product quality and support experience.
Email surveys for real estate
Gather feedback after viewings, enquiries, handovers and maintenance requests.
Email surveys for education
Measure admissions, training, course quality and student support experiences.
Email surveys for professional services
Follow up after consultations, projects, support and account milestones.
Simple implementation
Launch an email feedback journey in four steps
Most teams can go from idea to a live, automated email survey quickly — with our UAE-based team on hand to help.
- Step 01 · Define
Choose the moment
Pick the customer event or milestone you want to learn from — a purchase, visit, ticket or renewal.
- Step 02 · Design
Create the email survey
Brand the invitation, add a one-click question and choose your follow-up questions.
- Step 03 · Automate
Set sending rules
Connect the trigger, delay, reminder and frequency rules — then go live.
- Step 04 · Improve
Analyse & follow up
Review dashboards, respond to low scores and refine timing and questions.
Email survey guide
What is email survey software?
Email survey software lets businesses send customer feedback surveys by email and analyse the responses in one place. Instead of waiting for customers to leave a review, you ask them directly — right after a purchase, a service visit, a booking or a support request.
With Zapio Survey, each email can include a one-click rating such as an NPS, CSAT or star question. Customers answer straight from their inbox, the response is recorded instantly, and they can add comments in a short follow-up survey. Automated triggers, reminders and low-score alerts turn every answer into a clear next step for your team.
For businesses in Dubai, Abu Dhabi and across the GCC, email surveys are one of the most reliable ways to measure customer satisfaction, track Net Promoter Score over time and compare experiences across branches — in Arabic and English.
- Reach every customerEmail works for online and offline journeys alike.
- Answer in one clickRatings inside the email lower the effort to respond.
- Automate at scaleTrigger surveys from real events with no manual work.
Email survey best practices
- 01
Send it at the right moment
Send transactional surveys within a few hours to a day of the experience, while details are still fresh. Schedule relationship NPS surveys every quarter or at key milestones.
- 02
Make the first question one click
Put a single rating — stars, emoji, NPS or CSAT — inside the email. One-click email ratings remove friction and lift response rates.
- 03
Personalise the invitation
Use the customer's name, the service, branch or order in the subject line and greeting so the email feels relevant, not generic.
- 04
Keep the survey short
Ask one to three questions. Use conditional logic to show follow-up questions only when they add value, such as asking why after a low score.
- 05
Use a recognisable sender
Send from a trusted brand name and address, and write a clear subject line such as “How was your visit today?”.
- 06
Close the loop on low scores
Set up low-score alerts so a team member can contact unhappy customers quickly — and track whether satisfaction improves.
An email survey is a feedback invitation sent to customers after a purchase, service, booking, visit or relationship milestone. It can include a one-click rating inside the email and a link to a short follow-up survey.
Yes. Email journeys support Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort Score (CES), as well as star and emoji ratings, multiple choice and open comments.
Yes. You can include a one-click rating in the email itself. The customer's selection is carried into the full survey, where they can add more detail if they wish.
Yes. Surveys can be sent automatically based on events such as a completed service, an appointment, a closed support ticket, a delivery or a relationship milestone.
Send transactional surveys soon after the experience — usually within a few hours to a day — while it is still fresh. Relationship surveys such as NPS work best on a regular schedule, for example every quarter.
Keep the first question to one click, personalise the invitation, send it at the right moment, use a recognisable sender name and add a single polite reminder. Frequency controls also help avoid survey fatigue.
Yes. The email invitation and the survey can both use your logo, colours and messaging style.
Yes. Email surveys can be sent in Arabic and English, with right-to-left layouts for Arabic-speaking customers in the UAE and GCC.
Yes. Low ratings or important comments can be flagged automatically so the right team can respond quickly.
Yes. Responses can be grouped and compared by location, department, service, campaign or customer segment.
No matching questions. Ask our team →
✦ Email surveys
Turn customer emails into better decisions
Create branded email surveys, automate them around real customer moments and start tracking satisfaction, loyalty and effort.
- One-click ratings inside the email
- Event-based sending, reminders & alerts
- Arabic & English ready, with UAE-based support
What happens next
- 1Tell us what you need
- 2Our team gets in touch
- 3Launch your first survey
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