Relationship & transactional NPS
Run quarterly relationship surveys and post-interaction NPS from the same platform.
NPS software · UAE & GCC
Measure customer loyalty with Net Promoter Score
Run NPS surveys across every channel, see promoters, passives and detractors in real time and turn loyalty insight into action. Try the free NPS calculator to work out your score in seconds.
- Free NPS calculator
- Arabic & English
- NPS by branch & channel
- Detractor alerts
NPS calculatorEnter the number of responses in each group
Free toolYour NPS+48Great
Promoters 62%Passives 24%Detractors 14%
NPS = % promoters − % detractors. Scores range from −100 to +100.
Why Zapio Survey for NPS
Everything you need to run a professional NPS programme
From the first survey to closing the loop with every detractor, Zapio Survey gives CX teams a complete Net Promoter Score toolkit.
Every channel
Collect NPS by website, email, QR code, mobile app and in-product survey.
NPS by branch and team
Compare loyalty across locations, departments, services and agents.
The “why” behind the score
Follow-up questions and comment themes reveal what drives promoters and detractors.
Detractor alerts
Notify the right team instantly when a customer gives a low score.
Trends and benchmarks
Track NPS over time and see the impact of every change you make.
How it works
Run your NPS programme in four steps
A simple closed-loop process to measure and improve customer loyalty.
01 · CREATE
Build your NPS survey
Choose a template, add your branding and languages.
02 · SEND
Choose the moment
Share by website, email, QR code, app or in-product.
03 · MEASURE
Track the score
See results by channel, branch and journey in real time.
04 · ACT
Close the loop
Alert teams to low scores and follow up quickly.
Use cases in the UAE
NPS surveys for every industry
See how businesses across the UAE and GCC use Net Promoter Score.
NPS for healthcare & clinics
Measure patient loyalty after appointments and track it by clinic and department.
NPS for banking & finance
Track relationship NPS across branches, call centres and digital banking.
NPS for retail & e-commerce
Measure post-purchase loyalty and repeat-purchase intent by store and channel.
NPS for hospitality
Ask guests how likely they are to recommend your hotel or restaurant.
NPS for SaaS & technology
Run product NPS for active accounts and segment by plan and role.
NPS for real estate
Measure loyalty after handover, renewals and property management services.
NPS guide
What is Net Promoter Score (NPS)?
Net Promoter Score (NPS) measures customer loyalty with a single question: “How likely are you to recommend us to a friend or colleague?” Customers answer on a scale from 0 to 10.
Customers who score 9–10 are promoters, 7–8 are passives and 0–6 are detractors. Your NPS is the percentage of promoters minus the percentage of detractors, giving a score from −100 to +100. For example, 62% promoters and 14% detractors gives an NPS of +48.
Any score above 0 means you have more promoters than detractors. Many businesses consider +30 strong and +50 excellent, but the most useful benchmark is your own trend over time. With Zapio Survey you can track NPS by channel, branch and journey in Dubai, Abu Dhabi and across the GCC.
- One questionSimple for customers, powerful for teams.
- ComparableTrack loyalty over time and across locations.
- ActionableFollow up with every detractor.
NPS survey best practices
- 01
Ask the follow-up “why”
Add one open question after the score so you understand what drives each rating.
- 02
Choose relationship or transactional NPS
Use relationship NPS on a schedule and transactional NPS after key interactions — and report them separately.
- 03
Survey a consistent audience
Send NPS to comparable customer groups each period so changes in the score are meaningful.
- 04
Close the loop with detractors
Contact unhappy customers quickly — it is one of the fastest ways to protect loyalty.
- 05
Segment your results
Break NPS down by branch, channel, product and customer type to find where to act.
- 06
Track trends, not single scores
Look at NPS over time and after changes, rather than reacting to one survey round.
Net Promoter Score (NPS) is a customer loyalty metric based on one question: how likely a customer is to recommend you on a scale from 0 to 10.
Subtract the percentage of detractors (scores 0–6) from the percentage of promoters (scores 9–10). Passives (7–8) count towards the total but not the score. The result ranges from −100 to +100.
Any score above 0 means you have more promoters than detractors. Many organisations treat +30 as strong and +50 as excellent, but benchmarks vary by industry, so your own trend over time matters most.
Relationship NPS measures overall loyalty on a regular schedule, while transactional NPS is sent after a specific interaction such as a purchase, visit or support request.
Relationship NPS is commonly sent quarterly or twice a year. Transactional NPS is sent shortly after key interactions, with frequency controls to avoid over-surveying customers.
Yes. Zapio Survey reports NPS by branch, location, department, channel, journey and customer segment.
Yes. NPS surveys can be shown in Arabic and English, with right-to-left layouts for Arabic-speaking customers.
Yes. The NPS calculator on this page is free to use — enter your number of promoters, passives and detractors to see your score instantly.
No matching questions. Ask our team →
✦ NPS software
Start measuring customer loyalty with NPS
Create branded NPS surveys for your UAE and GCC customers and track loyalty across every channel and branch.
- Branded NPS, CSAT & CES surveys
- Web, email, QR, app & in-product channels
- Arabic & English ready, with UAE-based support
What happens next
- 1Tell us what you need
- 2Our team gets in touch
- 3Launch your first survey
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